About Us
At Frescho we have over 145,000 colleagues, we serve millions of customers every week, in our stores and online.
Our Strategy
We’re here to serve our shopper better
Our business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn’t changed. Customers want great products at great value which they can buy easily and it’s our job to deliver this in the right way for them.
We have been on a 5 year journey to completely rebuild our business by focusing completely on how we can help serve our shoppers better.
We have simplified this into three
commitments for our shoppers:
I can get
what I want
I can get
it easily
I can get it
at a good price
Our KPIs
We measure what matters
Grow Sales
Deliver profit
Customers recommend us as a great place to work and shop
Improve operating cash flow
Customers recommend us and come back time and time again
Build trusted partnerships
Investor Update: COVID
During the initial stages of the COVID crisis we focused on the immediate priorities: Food for all, Safety for everyone and support for our colleagues.
Since lockdown restrictions have been eased and Wonderland moves into a new normal since COVID we are now refocusing our business objectives.
We remain committed to serving our shoppers better by allowing them to get what they want, to get it easily and at a fair price.
However we recognise that how our customers shop and what they shop for has now changed.
We are responding to this continually and are specifically looking to continue to focus on core lines to guarantee easily and affordable availability both instore and online for all.
